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Loopli as an mLabs alternative
mLabs is the most used social media scheduler in Brazil: you make the posts, it publishes them to nine networks and reports on them. Loopli is an AI agent that makes the posts, drafts the replies and sets up the Meta ads for you, on Instagram and Facebook. Here is how they differ and when each one fits.
| What you compare | mLabs | Loopli |
|---|---|---|
| Creation | AI writes captions through a ChatGPT integration and suggests best times; images through a Canva integration; you plan the calendar. | The agent plans the calendar, writes the captions, makes the images and short videos from your photos or from scratch, in your brand's voice. |
| Publishing | Schedules to Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, X and Google Business Profile. | Publishes to Instagram (feed, carousels, Reels, Stories) and Facebook Pages. YouTube and TikTok come later. |
| Comments and DMs | Inbox and automations are a paid add-on, per profile. | One inbox for comments, mentions and DMs with every reply drafted, on every plan. |
| Ads | Promotes posts and reports on paid traffic. | Sets up boosts, campaigns and lead ads on Meta, always created paused (Pro and Agency). |
| Approval | Approval of the posts you made, by email and WhatsApp. | Per brand, you choose what waits for approval and what runs on autopilot; ads are always paused first. |
| Price | R$29.90 per brand per month (one profile per network), a discount when paid yearly, Pix accepted; 7-day trial. | US$49, US$199 or US$599 a month by plan; 14-day trial, no card. |
| Best for | Teams that make their own content and need many networks scheduled and reported, in Portuguese. | Businesses and agencies that want the content, replies and ads made for them on Instagram and Facebook. |
Different jobs
mLabs is a scheduler and reporting platform: the work of making the content stays with you, and it is very good at publishing it widely and reporting on it. Loopli starts earlier: the agent makes the content, drafts the replies and sets up the ads, and the work that stays with you is deciding.
When mLabs is the right choice
If you already produce your own posts and need them scheduled to LinkedIn, TikTok, YouTube or Pinterest as well, or you want white-label reports for many clients at a low price per brand, mLabs is built for that. Loopli is Meta-first today.
When Loopli fits better
If the hard part is making the content every week, answering everyone and keeping ads running on Instagram and Facebook, Loopli's agent does that work.
- Content plans, captions, images and short videos in your brand's voice
- One inbox for comments, mentions and DMs, with replies drafted, included
- Boosts, campaigns and lead ads, created paused (Pro and Agency)
- A plain-language report every Monday, in Portuguese or English
Where these facts come from
Everything about mLabs here was read on mlabs.com.br (its plans page and its article on pricing) on 3 November 2026. Prices and features change: check their site before deciding, and write to hello@loopli.io if something here is out of date.
Questions
- Is Loopli affiliated with mLabs?
- No. Loopli is made by Loopli, Inc. and has no affiliation with mLabs. mLabs is a trademark of its owner.
- Can I use both?
- Yes. Some teams keep mLabs for scheduling to LinkedIn or TikTok and use Loopli to make and run the Instagram and Facebook side. Both connect to the same Meta accounts.
- Does Loopli work in Portuguese?
- Yes. The app and everything the agent writes work in Portuguese and English, set per brand.
- What does Loopli cost?
- Starter is US$49 a month, Pro US$199 and Agency US$599, two months free when you pay yearly, billed in US dollars by card. Every account starts with a 14-day free trial, no card needed.
See what the agent makes for you
Connect your accounts and ask for a week of content. 14 days free, no card needed.