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Loopli as a Metricool alternative
Metricool is an analytics and scheduling platform: it measures a dozen networks and ad accounts and publishes what you make, from a free plan. Loopli is an AI agent that makes the posts, drafts the replies and sets up the Meta ads, on Instagram and Facebook. Here is how they differ and when each one fits.
| What you compare | Metricool | Loopli |
|---|---|---|
| Creation | An AI assistant with monthly credits per brand helps you write; you plan and make the posts. | The agent plans the calendar and makes the posts: captions, images and short videos in your brand's voice. |
| Publishing | Schedules to Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile. | Instagram (feed, carousels, Reels, Stories) and Facebook Pages. YouTube and TikTok come later. |
| Analytics | Its strongest side: dashboards, competitor analysis, PDF and PPT reports, analytics for Meta, Google and TikTok ad accounts. | Insights per post and per account, and a plain-language report every Monday on what worked and what to try next. |
| Comments and DMs | An inbox for several networks and comment-to-DM flows. | One inbox for comments, mentions and DMs, with every reply drafted. |
| Ads | Connects ad accounts to report on them. | Sets up boosts, campaigns and lead ads on Meta, created paused (Pro and Agency). |
| Approval | A post approval system on the Advanced plan. | Per brand, choose what waits for approval and what runs on autopilot, on every plan. |
| Price | A free plan for one brand; Starter from US$20 a month and Advanced from US$53 a month when billed yearly. | US$49, US$199 or US$599 a month by plan; 14-day trial, no card. |
| Best for | Measuring and scheduling many networks and many brands at a low price. | Having the content, replies and ads made for you on Instagram and Facebook. |
Different jobs
Metricool is where you measure and schedule; making the content stays with you, with an AI assistant to help. Loopli is where the content, the replies and the ads get made, by an agent that knows your brand, and where you approve them.
When Metricool is the right choice
If you publish to many networks, want deep analytics and competitor reports across all of them, or need a free plan to start, Metricool is built for that. Loopli is Meta-first today and starts at US$49.
When Loopli fits better
If what takes your week is making the posts, answering comments and messages and keeping ads running on Instagram and Facebook, Loopli's agent does that work and you review it.
- Content plans, captions, images and short videos in your brand's voice
- Replies drafted for every comment, mention and DM
- Boosts, campaigns and lead ads set up for you, created paused (Pro and Agency)
- Approval or autopilot per brand, on every plan
Where these facts come from
Everything about Metricool here was read on metricool.com/pricing on 3 November 2026. Prices and features change: check their site before deciding, and write to hello@loopli.io if something here is out of date.
Questions
- Is Loopli affiliated with Metricool?
- No. Loopli is made by Loopli, Inc. and has no affiliation with Metricool. Metricool is a trademark of its owner.
- Can I keep Metricool for analytics and use Loopli for the content?
- Yes. Both connect to the same Instagram and Facebook accounts; Loopli makes and publishes, Metricool can keep measuring.
- Does Loopli have a free plan?
- No. Every plan starts with a 14-day free trial, no card needed; Starter is US$49 a month after that.
- Which networks does Loopli support?
- Instagram professional accounts, Facebook Pages and Meta ad accounts. YouTube and TikTok come later.
See what the agent makes for you
Connect your accounts and ask for a week of content. 14 days free, no card needed.