Compare
Loopli vs Meta Business Suite
Meta Business Suite is Meta's own free tool: one place to schedule posts, answer messages and comments, create ads and see insights for your Facebook Page and Instagram account. Loopli works through the same accounts and does the work for you: an AI agent plans, writes, designs, replies and sets up the ads, and you approve.
| What you compare | Meta Business Suite | Loopli |
|---|---|---|
| Price | Free. | From US$49 a month; 14-day trial, no card. |
| Scheduling | Schedule posts, Reels and Stories for Facebook and Instagram from the Planner. | A shared calendar the agent fills: it plans the week and schedules it; drag to reschedule. |
| Creation | You write and design the posts; Meta AI offers text suggestions. | The agent writes the captions and makes the images and short videos in your brand's voice, from your photos or from scratch. |
| Inbox | Messenger, Instagram DMs and comments in one inbox; you type every reply, with saved replies to help. | The same comments, mentions and DMs, each with a reply already drafted; send, edit, or autopilot. |
| Ads | Create ads and boosts yourself. | The agent sets up boosts, campaigns and lead ads with your budget and audience, created paused (Pro and Agency). |
| Insights | Page and account insights. | Insights, plus a plain-language report every Monday on what worked and what to try next. |
| Approval | You do everything yourself, so nothing needs approving. | You review what the agent made, or put posts, replies or ads on autopilot per brand. |
| Best for | Doing it yourself at no cost. | Having it done for you, with you in control. |
Loopli runs on top of Meta's tools
Loopli connects through Facebook Login for Business and publishes, replies and creates ads through Meta's official APIs: the same Pages, Instagram accounts and ad accounts you see in Business Suite. You keep Business Suite; what changes is who does the work.
When Business Suite is enough
If you have the time to plan, write, design, schedule and answer everything yourself, and your account is small, Business Suite costs nothing and does the publishing well.
When Loopli fits
If the posts are not getting made, messages wait days, and ads never get set up, the missing piece is the work, not the tool. Loopli's agent does that work; you approve it.
- A week of posts, carousels, Reels and Stories planned and made for you
- A reply drafted for every comment, mention and DM
- Boosts, campaigns and lead ads set up for you, created paused (Pro and Agency)
- A logo, a brand kit and a website from the same chat, if you need them
Where these facts come from
What Business Suite does was read on Meta's own Business Suite page on 3 November 2026. Meta Business Suite is a product of Meta Platforms, Inc.; Loopli is made by Loopli, Inc. and is not affiliated with Meta.
Questions
- Do I still need Meta Business Suite with Loopli?
- You keep it; Loopli works through the same accounts. Most people stop opening it day to day because the posts, replies and ads come to them as previews in Loopli.
- Is Loopli made by Meta?
- No. Loopli is made by Loopli, Inc. and is not affiliated with Meta. It connects to your accounts through Facebook Login for Business and Meta's official APIs.
- Does Loopli charge for ad spend?
- No. Ad spend is billed by Meta directly to your ad account; it is never part of your Loopli plan.
- What does Loopli cost?
- Starter is US$49 a month, Pro US$199 and Agency US$599. Every account starts with a 14-day free trial, no card needed.
Connect the accounts you already have
Same Pages, same Instagram, same ad account — with the work done for you. 14 days free, no card needed.